Menu design is an art and a science. While most diners glance at a menu without much thought, the way it is crafted can have a profound impact on their dining experience and choices. Restaurant owners and marketers use psychological principles in menu design to subtly guide customers toward specific items, increase satisfaction, and maximize revenue. From layout and typography to pricing strategies, every element of a menu is carefully considered to influence decision-making. Here’s a deep dive into the fascinating psychology behind menu design.

A great restaurant is more than just a place to eat—it’s where delicious food, excellent service, and a welcoming ambiance come together to create a memorable experience. But with so many options available, identifying a truly outstanding dining establishment can be challenging. Whether you’re a foodie seeking a new gem or simply looking for a reliable spot for a special meal, here are key factors to help you spot a great restaurant.